We do not believe in universal solutions in clothing or accessories. If something is to be functional, it needs to meet the needs of a dedicated and clearly defined group. With this idea in mind, we created e.g. our CrossLifter and Woolet brands.
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Now, we want to answer the very specific needs of gamers, acknowledging their diversity and uniqueness. Which is why the design of our products is based on hundreds of conversations with gamers – both the esport pros, and all the other gaming lovers.
Our head designer uses the exp points gained with the biggest sportswear brands in the world and a passion for tech innovations to create hi-tech pieces of art.
Whatever we make, we have three stats in mind: functionality, minimalism, trends.